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Trax, 20 years of electro music

Trax, 20 years of electro music

For 20 years, Trax Magazine has been the French go-to resource for electronic culture. To celebrate its anniversary, the magazine has organizing a tour of China from 12 to 28 May 2017, aimed at promoting young French talent in the electronic scene. 

Trax will introduce audiences in Beijing, Chengdu, Shanghai, Shenzhen and Hong Kong to the best French newcomers.

Thanks to artists such as Betty, Bonnie Banane, Simo Cell and Neue Grafik, the magazine will inform Chinese and expatriate publics of the latest tracks going down in Parisian clubs. In May 2017, French clubbing comes to you, forming an unforgetable electronic melting pot with the young Chinese scene. This tour marks the beginning of a cultural exchange with China, an indispensable step in the eyes of Trax.

In Beijing, the Institut Français will invite Antoine Buffard, Bonnie Banane, Simo Cell and Neue Grafik to give conferences on the subjects of “The Art of DJing” and “France after French Touch”. There will be an introduction followed by exchanges with the audience and a DJ workshop run by our four guests. Antoine Buffard est responsable de la vision et de la stratégie de Trax Magazine, qu'il rachète en 2014. Premier titre francophone dédié aux musiques électroniques et aux cultures jeunes, Trax Magazine fête en 2017 ses 20 ans d'existence, asseyant son expertise et son statut de média de référence. Antoine Buffard est aussi le cofondateur du label [re]sources et le représentant français de l’AFEM (Association For Electronic Music).

The Art of DJing

“DJing”, which has become a centrepiece of modern entertainment, is a practice, a discipline and a culture. A DJ is a sort of hunter-gatherer who collects and then pieces together songs, sounds and images. The relation to the music is never passive; rather, you have to learn to listen closely, to understand and feel the music. You have to understand the effects that it has on people, in terms of who they are, the place that they’re in, the time of day or night it is… From these basic elements, the DJ can begin their creative process. Their challenge is to find the right combinations, to surprise people, to get in touch with specific emotions, to come up with an aesthetic premise… and sometimes just to make people dance! In the company of the touring artists, we will see some different approaches to the same art form, which is currently in the throes of a technological revolution.

France after French Touch

Created in 1990, “French Touch” is a subgenre of house music, whose artists have taken the world by storm. The most famous of these include Daft Punk, Air, Cassius, Etienne de Crécy, David Guetta, Bob Sinclar, Justice, and Kavinsky. Since then, the phenomenon seems to return in cycles, with each new generation offering a form of “French-style” house music. So what is it at the moment? France seems to have definitively turned a page in its history and re-invented itself once again – for the first time with a eye turned more towards Africa than the United States. In the company of the touring artists, we will see a range of different approaches, different influences, different cultures and different messages – all of them French.


Watch the show Boiler Room China x Trax on LeTV : music.le.com/izt/trax20thanniversary/index.html#vid=29423641

With her club DJ gigs, a monthly radio show on Rinse France and a regular Bonus Stage night in Paris and London, Betty has now played for over three years. In addition, two Boiler Rooms on her CV, bookings at Nuits Fauve (one of the biggest Parisian club), Batofar, and the Machine du Moulin Rouge, as well as in England at XOYO, The Nest, at prestigious club night Deviation, in Sweden, in Italy and in Spain and recently at the famous Outlook Festival in Croatia, it becomes clear: Betty knows her subject, she is rooted in diverse musical scenes which she defends, and she knows how to make people dance at all costs without ever putting water in her wine.

One of the few French RnB female artists, Bonnie Banane has had a taste for music since she was a child. She was inspired by the Afro-American music she used to listen with her father: Prince, Michael and Janet Jackson, D'Angelo and TLC.

In December 2016, the Parisian producer released « Ukiyo », his brand new record on UK-based label Wolf Music (Medlar, Laszlo Dancehall, Casino Times, Frits Wentink). With this EP you can truly sense the emergence of a very exciting new talent.

His two first EPs on Dnuos Yvitil and Fragil Musique clearly illustrate an affiliation with the Bristol scene but also puts other inputs, acquired after several years of playing and travelling worldwide, on the table. As a DJ, he selects a very original and adaptative repertoire. Listening to a Simo Cell's set is always unpredictable and full of discovery.

 

12.05.2017 19:00
20 RMB

 

Institut français of Beijing

Guangcai International Mansion, 18 Gongti Xilu

Chaoyang district, Beijing, Beijing

 

Phone : 010-6553 2627

 

12.05.2017

 

Lantern Club

West Gate, the Workers' Stadium, Gongti Xilu

Chaoyang district, Beijing, Beijing

 

 

12.05.2017

 

Institut français of Beijing

Guangcai International Mansion, 18 Gongti Xilu

Chaoyang district, Beijing, Beijing

 

Phone : 010-6553 2627

 

13.05.2017

 

Taïga Club
Wuhou district, Chengdu, Sichuan

 

 

13.05.2017

 

Chengdu International Intangible Cultural Heritage Exposition Park

601, Guanghua Road, Chengdu

Qingyang district, Chengdu, Sichuan

 

 

19.05.2017

 

Mansion

Dynasty Villa - B18, 851 Hongjing Road

Changning district, Shanghai, Shanghai

 

 

20.05.2017 22:00
Door 150 RMB
Pre-sale 100 RMB

 

Arkham

168 Julu Lu

Xuhui district, Shanghai, Shanghai

 

 

28.05.2017 - 29.05.2017

 

Yin Yang Festival

Huang Ya Guan Great Wall, Tianjin

Hedong district, Tianjin, Tianjin

 

 

 

 

     

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